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Our Team

Seagate Alliance is ready to provide the most cost effective purchasing services available and introduce a variety of innovative programs and resources to our members. Seagate stands ready to help each of our member organizations stay sharp, focused, flexible, and sensitive to the needs and concerns of today's ever-changing, cost-conscious economic environment.

For further information, please feel free to contact any member of the Seagate team. We would be delighted to visit your organization and meet with you.

The Seagate Alliance Leadership Team

Travis Heider, President and CEO

Travis Heider leads all four entities within the family of companies. He is responsible for strategic planning and oversight of all operational aspects including financial management, sales and marketing, contract administration, and other activities as directed by the board. He also represents the family of companies at State and National functions and is responsible for developing and maintaining strong relationships with the business community, members and shareholders. Travis previously served as Regional Director – North East, American Diabetes Association (ADA). Travis has a Master of Science degree from Springfield College and a Bachelor of Arts in History from SUNY Geneseo.

Travis Heider
Karen Yacono, Chief Financial Officer

Karen Yacono provides the leadership, management and vision necessary to ensure that the family of companies has the proper operational controls, administrative and reporting procedures, and human resources systems in place to effectively grow each organization. Prior to joining the family of companies, she worked with family in two unique businesses; Ward West Plants, which was an interior landscaping company, and a mergers and acquisition firm.

Karen Yacono
Jeanie Smith, Chief Strategic Officer

Jeanie Smith is responsible for revenue and growth of Seagate Alliance, and RRHA/JVC. Along with the President and CEO, she is responsible for the overall vision and mission of the two companies and for conceptualizing and formulating their strategic direction. Jeanie drives the execution of strategy and ensures that day-to-day activities are aligned with corporate initiatives. Prior to joining the family of companies, Jeanie worked at Preferred Care. She has a Bachelor's degree from SUNY Fredonia and Master's degree in Business Administration from St. John Fisher College.

Jeanie Smith
Tom Marletta, Senior Vice President, Healthcare
Tom Marletta serves as the executive leader for all existing and prospective Continuum of Care Members. He is responsible for building long term, sustainable business relationships with existing and potential new members. Tom works closely with the Chief Strategic Officer in establishing future direction for the company by identifying strategic initiatives and formalizing organizational business development objectives for sales and service offerings. Tom started with the family of companies in 1998, as Seagate Alliance's first customer service representative. Tom has been instrumental in growing the organization’s membership in 28 states.

Tom Marlette
John Coyle, Vice President of Healthcare
John Coyle directs and coordinates the daily operation, management, and direction of the Seagate/RRHA’s Healthcare team. His group provides strategic guidance to member organizations in the areas of cost reduction, supply chain management, and industry best practices. John has been with the family of companies since 2013. His ability to form key relationships with the leadership teams of member organizations has led to increased volume and new business opportunities for the family of companies. Prior to joining Seagate Alliance/RRHA, he worked in marketing and communications at St. Ann’s Community. John has a B.S in Organization Management and is working to complete his Masters in Healthcare Administration from Roberts Wesleyan College.

Peter Knappen, Vice President of External Affairs and Business Development

Peter Knappen leads Seagate Alliance and RRHA/JVC’s higher education, hospitality, and industry teams. Peter also supports RRHA’s non-profit and for profit companies by providing new and current members with access to critical services and facilitates opportunities for networking, business, and association services. Peter comes to the family of companies from the American Diabetes Association. He holds a Master of Divinity from Gordon Conwell Theological Seminary and a Bachelor’s degree from Roberts Wesleyan College.

Peter Knappen
Jim Deasey, Assistant Vice President of Sourcing
Jim Deasey oversees negotiations of all strategic contract awards and supply chain solutions. Though experienced in most supply chain processes, his expertise resides in Supply Base Management throughout the product life cycle. He was most recently the owner of Orion Supply Chain Optimization, LLC, and formerly, the Supply Chain Director for one of the top 8 (of over 120) largest divisions at Parker Hannifin. Jim holds a Master’s degree in Business Administration from St. John Fisher College and a bachelor’s degree from S.U.N.Y. Brockport. He has completed additional supply chain studies; certificates awarded at Penn State’s Smeal College of Business, and Clarkson University.

Jeanine DeFeo, Director Sourcing and Business Development
Jeanine DeFeo is responsible for sourcing negotiations, development, and enhancements for supply chain services for Seagate Alliance and RRHA/JVC. Additionally, DeFeo is responsible for the leadership of specific Seagate and RRHA/JVC committees, where she provides communications related to enhancements, education opportunities, or changes in practice for specific areas. DeFeo comes to the Family of Companies with 20 plus years of supply chain expertise from Rochester Regional Health, previously Unity Hospital, where she held the position of Director of Supply Chain & Materials Management and Sourcing Manager. DeFeo received her Bachelors of Science in Business Administration from Nazareth College of Rochester, and holds National accreditation from the American Hospital Association as a Certified Materials Resource Professional (CMRP). Jeanine currently holds a position on the AHRMM national committee for Education.

Mary McLean, Director of Analytics and Insights
Mary McLean is responsible for the direction and oversight of analytics, reporting, and research to support members in managing their supply costs, improving quality and safety, and executing business strategies. She leads the development and execution of all analytical and research activities for the family of companies. Mary has a Bachelor of Arts from St. John Fisher College, a Master of Arts from Northern Illinois University, and a Doctor of Education in Executive Leadership at St. John Fisher College.

Mary McLean
Terry Ovenshire, Director, Foodservice Sourcing and Business Development
Terry Ovenshire is in charge of maintaining and growing the Foodservice and Housekeeping Services contract portfolio and program for RRHA/JVC and Seagate Alliance. He is also responsible for the development and maintenance of all foodservice and housekeeping services group services, committee meetings, and communications to member organizations and vendors. Before joining the family of companies, Terry served as the Director of Nutrition and Environmental Services at Thompson Health in Canandaigua, New York.

Terry Ovenshire
Valerie Alhart, Senior Director, Marketing and Communications
Valerie Alhart overseas the planning, development and implementation of all RRHA, Seagate and JVC marketing strategies, communications, and public relations activities. Before joining the family of companies, she worked at the University of Rochester in different communications capacities that included press officer, and most recently, Acting Director of Strategic Analysis. Valerie is also a former journalist who worked as a television producer in several markets throughout New York State. She has a Master’s degree in Business Administration from the Rochester Institute of Technology and a Bachelor of Arts in English from Binghamton University.

Valerie Alhart

Become a Seagate Member

If your organization is interested in becoming a Seagate Alliance member, or if you would like more information about Seagate Alliance, please click below. There are no membership fees.

Member Testimonial

Since first coming on board with Seagate Alliance, we have moved our office supplies to a Seagate contract and saved almost $5 per case of paper we purchased.  Additionally, we have cut our shredding costs in half by simply telling the vendor, Shred-It, that we are a Seagate/Premier member.


You are working with us to find further cost saving contracts, and I thank you!


Kristin M. Anderson

Vice President of Finance

Beechwood Continuing Care